The Founders

Our founders and lead instructors have been committed, from day one, to the training, development, and continuous progress of every participant. We combine experience, coaching, and the energy driven by music with a genuine commitment to helping every participant feel seen, supported, and encouraged throughout every stage of their journey.In 1989, when the first indoor cycling program using stationary bikes entered the fitness industry, many experts viewed it as just another short-lived exercise trend designed to capture people’s enthusiasm and spending. Although it was promoted as a complete mind-and-body experience, critics doubted its long-term potential and predicted that it would disappear within a few years. More than three decades later, with a wide variety of bikes and class formats available worldwide, indoor cycling has clearly established itself as a lasting fitness discipline.

Powerbike was developed in 1994 in Los Angeles, California, by cyclists Doug Blasdell and Cheo Useche and a group of fitness professionals who wanted a more intense aerobic workout combining rhythmic, high-cadence cycling with the energy of an aerobic class. The program emphasizes cardiovascular conditioning while minimizing impact on the joints and connective tissue.

Powerbike was initially developed at a small Los Angeles gym called Fitness Factory, also known as The Workout Warehouse. Although the program originated in Los Angeles, it underwent significant development in Venezuela beginning in 1996. There, high cadences, rhythmic movements, and the dynamic atmosphere of traditional aerobics were incorporated, creating a distinctive and highly energetic indoor cycling style that helped shape Powerbike into the program it is today.